Elevating the brand strategy for a premium service startup (B2B)

Repositioning / concept correction of a startup

Extreme value creation

Business model reengineering

Improved brand differentiation and step-change in growth

We were retained by THE FREE AGENT to do a course correction in their early startup phase. The initial brand concept was not differentiating enough in the crowded space of brands that connect consultants with companies. Among the challenges were:

  • Initial brand positioning not yet sharp and premium enough

  • Messaging not clear enough

  • Brand storytelling did not match premium positioning

  • Brand purpose not well defined, no clear reason to believe communicated yet

  • Original business model not distinct enough


Our Approach

  • Brand analysis and workshop as starting point to generate deep diagnostics on gaps and needs

  • Assessment of competition and customer insights

  • Brand concept development utilizing proprietary brand development tools

  • Detailed Game Plan developed to accelerate revenue and profit growth



  • Completely redesigned business model focusing on business acceleration

  • Differentiated, value creating brand concept

  • All time high revenue and profitability

"It's pretty interesting and refreshing to sit down with someone that's an expert in their domain. I realized that branding may be one of the most important things that can be done to truly differentiate your product and service from the competition." Beau Billington, Founder & CEO THE FREE AGENT



Daniel Langer