Brand strategy development
Brand audit workshop
Brand strategy development / extreme value creation
Regional sales strategy execution
Education of internal teams about luxury & extreme value creation
Inspiring sales keynote
A leading global luxury hair care brand asked us to help them to premiumize and solidify the positioning in the luxury space. The project utilizes proprietary Équité brand building tools starting with a rigorous brand assessment process, and tools to strengthen brand equity and customer journey. The objective is to create extreme consumer value and further accelerate the growth of the brand in their targeted region. Équité CEO Daniel Langer was invited to present a keynote on the power of luxury to the sales team to showcase the potential of growing disproportionately in the luxury space.