Premium sales strategy development
Extreme value creation
Regional sales strategy development
Keynote to inspire sales team
KitchenAid, one of the most iconic brands of kitchen appliances approached us to develop a premiumization strategy in sales for the European markets. Using proprietary Équité brand development tools, we developed a revised consumer-centric sales strategy in close collaboration with the top management team with a focus on extreme value creation for consumers. Équité CEO Daniel Langer presented the approach at the European sales convention, energizing the audience and giving strategic and conceptional background for the premium vision.