How do you create and communicate your functional and emotional value added to your consumers? How do you connect your brand with the trend-leaders in the Generation Y and Z? How do you plan to position yourself towards markets and trends you will be confronted with during the next 3-8 years? How do you price to reflect the value you create? How do you ensure that you realize the true revenue and profit growth potential of your brand? How do you make your brand more valuable for your customers, shareholders, investors and consumers? How do you ensure that your employees become ambassadors your brand's mission? How do you accelerate the growth of your brand's equity?