Manager Magazin: How Victoria's Secret can still be saved


Many managers are surprised, how fast luxury brands can become obsolete. The glamour of the brand can suggest wrongly that everything is well. When brands collapse, it’s often brutal. A recent example: Victoria’s secret. Équité CEO Daniel Langer writes in Manager Magazin how a brand turnaround can be implemented.

Step 1: Analysis without any tabus utilizing AI driven analytics

Step 2: Achieving maximum differentiation with dedicated luxury strategies

Step 3: Put consumers in the center of all activities

Done in the right way, the brand can even re-define the entire segment by creating extreme value for consumers. This would be true luxury.

Daniel Langer