What brands are getting wrong when marketing to millennials and Gen Z
Daniel Langer, CEO of Équité about millennials, luxury, beauty and fashion

In a Q&A with WWD, Daniel Langer, chief executive officer of luxury and consumer brand development company Équité, discussed the challenges of marketing to younger generations.

"The biggest mistake many companies still do is to behave 'corporate' — too sterile, too controlled, too predictable — which many consumers see as fake or staged," he says. Langer also added that Gen Z and millennial shoppers have the "highest expectations to quality, service and experiences." {WWD}

Daniel Langer