How we work: Collaborative. Critical. Precise. Fast. Action driven.
- We will help your brand to move upward.
- We work worldwide. And we know that time and results matter.
- We work with brands of different sizes from market leaders to startups across all industries and services.
- We build the brand positioning for celebrities and help to connect with the right brands (and vice versa)
- You have in us a critical sparring partner. From a specific challenge to complete branding strategies.
Our services for your brand.
- Identification and elimination of current gaps for growth
- Brand workshops: deep brand diagnostic and action plans with your team
- Trend workshops: deep immersion into the trends disrupting luxury and solutions to master them
- Sustainability workshops: we help you to solve the sustainability challenge for luxury and premium brands
- Sparring partner for you and your team to provide an outside-in perspective
- Assessment of strengths, opportunities and risks of your brand
- Sharpening your brand's positioning
- ÉQ Brand Equity modeling and brand stretching
- Systematic development of all aspects of brands
- Creation of premium, lifestyle and luxury brands with you and for you
- Corporate branding and brand architecture between master- and sub-brands
- Corporate identity, brand strategy and brand manual
- Ideation of unique brand experiences
- Strategies for premium and luxury pricing
- Category potential analysis to define pricing and portfolio expansion
- Sharpening of the pricing architecture between segments
- Increasing your brand's relevance for Millennials and Gen Z
- Portfolio: Line extensions & limited edition ideation and planning
- Assessing and enhancing your brand's profitability
- Mastering the digital challenge
- Building up your brand's innovation power
- Qualification of new categories your brand can disrupt
- Creative ideas and concepts for your marketing mix
- External perspective for important strategic decisions
We build new brands for you and accelerate your existing brands.
Brand equity builder (new brands)
- Full-service brand creation and development
- Identification of premium & luxury potential
- Insight generation
- Competitive strategy
- Development of brand concept & name
- Pricing architecture
- Brand positioning and execution
- Brand building hackathon
- Innovation strategy, ideation & planning
Brand equity ACCELERATOR (existing brands)
- Assessment of brand status & gaps
- Sharpening of the Brand Equity definition
- Accelerating the growth of your brand (revenue & profit)
- Premiumization strategies
- Portfolio and strategy assessment & optimization
- Line extension planning
- Development of limited editions
- Portfolio analysis incl. tail-end optimization
- Profit growth and margin extension plans
We develop corporate branding.
- We build the entire architecture for your corporate brand
- Starting point is inventory, gap and opportunity analysis
- Brand workshop for organizational buy-in
- Application of our brand equity tools to define a sharp positioning
- Definition of role of corporate brand versus sub-brands
- Holistic corporate identity development with leading design and creative agency partners
- Premiumization and employer branding strategies for corporate brands
- Trainings to transform staff into brand enthusiasts and ambassadors
Brand experience creation.
- Ourside-in view: gap analysis - what is missing in the current brand experience
- Consumer journey and brand touch-point analysis
- Experience co-creation workshop
- Creation of an elevated brand experience
- Ideation of memorable moments for consumers
- Holistic execution: in-home, in-store, digital, out-of-home
Personal brand building for celebrities & sports stars.
- We create personal brand & image strategies for celebrities and sports stars
- We provide professionalism, privacy and discretion
- With the application of our ÉQ Brand Equity Tool we develop a sharp personal positioning
- We can help celebrities create their own lifestyle and luxury brands fitting to their equity