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As we near 2024, it’s time to look at the challenges that the luxury industry is facing. Next year will not be business as usual; it will be, for many brands, a year that determines boom or bust. The battle for survival is becoming real.
Though cultural capital creation is the new savoir faire in luxury, what many brands underestimate is that building and wielding cultural influence requires a different skill set than that required to produce and sell goods.
Amid collaboration fatigue, distinguishing your brand’s project from the fray is more important than ever. Without a story, there is often no value
In the face of fast-changing tech, brands need to create meaningful and relevant connections with consumers. Here’s how they can do it
Luxury is changing faster than ever before. In fact, the critical success factors for luxury brands today are completely different than say 5 years ago.
Pepperdine and NYU Professor Daniel Langer on the most critical challenges for Luxury brands from Gucci to Porsche
Executive Professor Dr. Daniel Langer hosting the first Pepperdine Disruptive Luxury Symposium
Hotel experiences, even in the high-end space, often resemble each other. Hospitality audits reveal how luxury is driven by soft skills and human value.
How can luxury brands like Audi create a more genuine connection with consumers in 2023?
High prices and low-level perks added up to muted enthusiasm for Porsche’s NFT release. Learn why and what to avoid
Guochao means “national wave” - a fast emerging trend that is challenging many Western luxury brands
Daniel Langer elaborates in Forbes why the top luxury brands are expanding their lead versus smaller brands
Amid geopolitical tensions and uncertainties, Daniel Langer argues that labels should consider expanding to regions like the Middle East and Africa to achieve a more balanced global revenue structure.
Later this decade, Gen Z will replace millennials as the main customers of the luxury industry. However, many brands are still struggling to reach this group.
Meta’s problem isn’t the metaverse – can billionaire Zuckerberg steer the newly named Meta to economic safety?
Équité x Innocos hosted a metaverse workshop in Monaco. Here are some of the key implications.
There’s a paradigm shift occurring but maintaining the fundamentals remain key to ensuring real luxury
The significant changes that Web3 represents are still being misjudged by the majority of luxury players. Labels need to remember exactly what the metaverse is — and will become.
Designed for instant hype rather than long-term value, many metaverse projects are a recipe for disaster. Here are core strategies to make Web3 count.
Jumping into the metaverse just for the sake of it is one of the biggest mistakes a luxury group can make. So why are so many doing it?
When it comes to the metaverse, is luxury forgetting strategy? With the rapid commoditization of digitable tokens, it’s simply not enough to hope customers apply value to your offering.
The metaverse is screentime on steroids, and luxury brands will soon have to engage with customers there. But how?
The metaverse is the next iteration of our reality, where virtual and physical realities merge into one. In this interview, Daniel Langer of Équité elaborates on the new rules to play to win in the luxury metaverse.
The luxury industry is undergoing its biggest disruption ever. That is why analyzing its disrupting forces will be crucial for brands in 2022
2021 was crucial for the luxury industry, full of change and disruption. Here, I reflect upon luxury’s most critical moments from 2021.