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Building a Sustainability Strategy for your Brand

 

Ethical shopping is complicated, yet important.

Everyone managing premium and luxury brands talks about the importance of sustainability. But let’s face it, ethical shopping is complicated. From a consumer perspective it’s extremely hard to make truly sustainable choices and have the transparency that the product is really crafted with highest standards. And for you as the company it’s hard to fulfill promises and provide more than just lip service. How do you solve the sustainability challenge? How certain can you be that your sustainability efforts go beyond "good intention" but yield measurable business results and lead to competitive advantage? How do you boost your brand equity with sustainable solutions that provide a chance to disrupt markets and price for it? 

 

Turn sustainability into competitive advantage.

For our brand partners our ability to create sustainable business models is important. Business models that address the eco-challenges premium and luxury brands face. And we can elevate your sustainability narrative. Your benefit: competitive advantage through an enhanced brand experience respecting aspects of sustainability -- playing to win with sustainability.

 

                         Book Chapter "Identifying the Luxury Sustainability Paradox" co-authored by Dr. Daniel Langer                         in Gardetti (Ed.): Sustainable Management of Luxury, Springer (2017)

                        Book Chapter "Identifying the Luxury Sustainability Paradox" co-authored by Dr. Daniel Langer
                        in Gardetti (Ed.): Sustainable Management of Luxury, Springer (2017)