elevating brands requires a world-class team
Équité was founded to provide a world class service to our clients. Every member of our team is obsessed with elevating brands to the last detail. And with collaborating with you in a highly competent and professional way.
We offer a complete suite of branding services in partnership with leading branding, design and advertising agencies around the world. And we collaborate with some of the world's best film makers, AR & VR experts, photographers, talent pools and creatives. To support our mission to elevate your brand. We will always remain nimble and provide you with the most personalized service. Wherever you are in the world.
Dr. Daniel André Langer
President & CEO
"Sometimes the only limitation to the growth of brands is our own imagination. With the right tools and strategies every brand can be elevated and become more valuable - so that consumers are willing to pay significantly more. When I am asked what we do at ÉQUITÉ, I like to say, 'we help you to make your brands significantly more desirable, iconic and profitable'. That's what we are crazily passionate about, day by day."
Daniel A. Langer is founder of ÉQUITÉ. He is one of the world's most renowned experts on the management of premium and luxury brands. He holds an MBA and a PhD in luxury management and has a multi-year experience in teaching and presenting on premiumization, luxury marketing and innovation leadership to senior managers of premium and luxury brands, to MBA and CAS students and at conferences at several top business schools (including Michigan Ross School, Singapore Management University, HWZ Zurich and London Business School).
He also has a 20+ year track record of building and accelerating some of the most iconic consumer goods brands in the world, creating and managing various multi-billion and multi-million dollar brands and businesses for L'Oréal, Henkel, Unilever and Nestlé. He developed the concept for the SYOSS premium hair brand, the most successful FMCG launch in the last decade in Europe. In Japan he developed a revolutionary new concept inspired by Shibuya and Harajuku culture for the Freshlight hair color brand, connecting it with millennial and trend consumers. It has become one of the fastest growing and most successful hair colorant brands across Asia and the positioning strategy elevated Freshlight from a value into a premium player. In North America he launched Schwarzkopf in all hair categories with an ultra premium positioning in retail, making it the most successful beauty launch in USA across all categories (IRI, 2015). This was followed by the introduction of the Gliss premium hair care brand to the US market in 2017. With his previous team at Henkel Beauty Care USA he won numerous prestigious beauty awards for successful brand introductions and innovations.
He is the co-author of some of the world's top rated books and publications on luxury including a Chinese version of his Luxury - Marketing & Management textbook. His doctoral thesis was among the first major publications ever to analyze the psychology of luxury purchases. He is a sought after speaker and commentator by the media and served as advisor and presenter to the Marketing Science Institute.
- Career at Henkel, L’Oréal, Nestlé, Unilever, Deutsche Bank previous to founding ÉQUITÉ
- Previously, senior leadership roles at Henkel as General Manager Beauty Care USA, Head of Global Marketing SBUs Hair & Body, Head of Marketing in Germany and Japan
- Studied Business Administration at Universities in Mainz (Germany) and UAM Madrid (Spain)
- MBA (Marketing, Finance) & PhD on Luxury Brand Management from University of Mainz
- Executive Education at Harvard Business School, IESE, Thunderbird
- Served as member of the board of directors of the Personal Care Product Council in USA
- Lives in USA, works around the world and lived in Tokyo, London, Madrid, Frankfurt, Duesseldorf and Munich
- Speaks English, German, French, Italian, Spanish, Portuguese and Japanese
expert on global trends, creative talent and designers, Fashion, events
Barbara Franchin has dedicated the past decade and a half to overseeing International Talent Support (ITS), the emerging design competition and scouting platform she founded in 2002. ITS was established with the aim of offering support, visibility and opportunities to young designers coming from all over the world. ITS has now enrolled over 60,000 applicants, resulting in 550 finalists, and 16,000 projects from 80 countries. Over the years, its jurors have included high-profile fashion individuals such as Raf Simons , Nick Knight , Franca Sozzani and Cathy Horyn . Past finalists have gone on to hold positions at Stella McCartney , Alexander McQueen and Balenciaga, among many other brands.
Franchin was born and raised in Trieste, Italy. She graduated with a degree in accountancy, and initially worked in real estate for a brief stint. Her first professional interaction with fashion came after befriending a local dressmaker. She was so impressed by her new friend’s ability to turn ideas into clothes, she quit her real estate job and the pair opened an atelier together. Franchin would go on to expand her network, which enabled her to organise local events dedicated to young and emerging designers.
In early 2001, she launched EVE, a creative agency that includes concept and graphic designer, art directors, audio visual professionals and event planners. In 2002, Franchin launched the first edition of ITS on the back of EVE's initial success.
Selected through a long and rigorous process, the shortlisted designers are hosted in Franchin's hometown Trieste for its annual final, which attracts over 400 guests and members of the press. Franchin has collaborated with a slew of major brands on ITS's prizes including Samsung and Yoox. In addition to promoting emerging designers through the competition itself, ITS also awards industry internships and placements at companies including Swarovski, Vogue and Diesel.
Dr. Mirei Takashima Claremon
expert on Luxury, global branding, global consumers and Asia
Dr. Mirei Takashima Claremon is a global branding and consumer expert who has been active in the marketing field for over a decade. She runs her own global marketing consulting firm, and helps companies launch brands into culturally different markets by creating customized and effective marketing and brand-building strategies. She possesses keen insights into Asian consumers that she has gained through in-depth empirical research on Asian consumers’ luxury purchasing habits as well as what drives their brand loyalty. She has studied Asian consumers in countries such as Japan, Korea, Hong Kong, China, and Thailand. She has presented at notable luxury conferences such as the Luxury Symposium in Monaco, and the LVMH-SMU Luxury Research Conference in Singapore.
- Cornell University - BA
- Hong Kong Polytechnic University, Doctoral Course, The Asian Paradigm in Hospitality Management
- UCLA Anderson School of Management - MBA, PhD
For more information, please visit http://www.mireitakashima.com
DigitaL advertising, VR, AR & Holographic pioneer and innovator
Jeff Minsky is a Digital Advertising pioneer and innovator who has been advising Sr. Executives from IBM, Pepsi, Visa, GE, CBS, CW, Showtime, Disney and many more top marketers on how to derive true value from understanding media consumption changes based on technology impact and forecast scale. He is one of a small handful of media professionals that have strong background in traditional, digital, programmatic, and virtual/augmented reality. He was the co-author of the 4As/IAB Industry’s Terms and Conditions for Digital Media Buying. He also co-authored a white paper for the 4As focused on “Data Driven and Addressable Video”.
He has been privileged to have many awards bestowed on him including three Effies and a Clio for his work with IBM and Warner Bros. As a passionate technologist he is also quick to recognize the hype cycle and provides balanced recommendations to clients for both marketing communications and business re-engineering.
Education: B.A, Economics, AA Hebrew Language and Literature, Yeshiva University
Career: - DeWitt Media, Ogilvy & Mather, OMD, Omnicom Media Group, NYC & Company, Unruly
Committee Member: 4As Terms & Conditions, Advanced Video
Advisory Boards: Influential, Memorybox