extreme value creation

Équité is the strategy and marketing partner for the world’s most iconic luxury, lifestyle, and hospitality brands. We build and optimize brand positioning, storytelling and pricing, audit and perfect brand experiences, and create iconic creative campaigns, brand activation, and content at our Équité X studio. Our next generation brand equity building method is based on unmatched proprietary global insights into luxury customers, luxury drivers, client psychology, trends, technologies, and world-leading academic luxury research at Pepperdine University in California. Équité is trusted by many of the top 20 luxury brands in the world, as well as ambitious small to mid-sized brands and startups. Équité’s CEO Daniel Langer was named Top 5 luxury leader globally. With luxury experts covering America, Europe, Asia including China, and Middle East/Africa, we have a holistic global approach. Featured in Forbes, Wall Street Journal, New York Times, Financial Times, The Economist, Robb Report, Tatler Asia, Jing Daily.