“My philosophy is that luxury brands must inspire and wow customers without compromise. We are obsessed with this goal and work meticulously with our clients, using the latest science about the psychology of luxury and proprietary research insights on Ultra-High-Net-Worth Individuals.”

Professor Dr. Daniel Langer, Founder and CEO of Équité
Named Top 5 Global Luxury Leader To Watch

We create extreme value for luxury, lifestyle, hospitality, and consumer brands worldwide, from market leaders to startups. We are trusted by many of the most iconic luxury brands because our unmatched, science-backed methodology delivers precision and results across the entire customer journey. From dramatically optimized brand positioning and storytelling to pricing strategies, client experiences, luxury trainings, and creative brand activation, we support our clients in all aspects of inspiring and captivating the most discerning customers in the world.

How we work for our clients

Captivating the Next Generation of Luxury

Connecting with affluent Young Millennials and Gen Z challenges many luxury brands. Équité’s extensive global footprint, spanning Los Angeles,New York, Phoenix, Shanghai, Singapore, Munich, and Milan, offers unparalleled insights and local expertise into these digital natives. Our data-driven strategies and advanced methodology, taught at top business schools worldwide, empower brands to inspire and captivate tomorrow’s luxury consumers. Partner with us to transform challenges into opportunities, ensuring your brand’s relevance and desirability in a rapidly changing luxury landscape.

Trusted by the best

Los Angeles
Phoenix
New York
Singapore
Shanghai
Milan
Munich

Équité revolutionizes brand strategy for the digital age, merging deep global luxury insights with cutting-edge AI and real-time consumer analytics. Our innovative approach creates extreme value, addressing the challenges of acceleration and disruption. We develop for our clients uniquely relevant brands and experiences with high-precision execution, setting new standards in luxury strategy and implementation.

Professor Dr.Daniel Langer (MBA, Ph.D) is a leading authority on luxury brand strategy and value creation in the digital age. As the founder and CEO of Équité, he advises top luxury brands worldwide on navigating disruption and connecting with Millennials and Gen Z. Recognized as a “Top Five Luxury Key Opinion Leader to Watch,” Dr.Langer has garnered multiple awards for his work across Europe, Asia, and the USA.

In academia, Dr.Langer holds the position of Executive Professor of Luxury Strategy, Disruption, and Pricing at Pepperdine University Graziadio Business School in Malibu, California. There, he is establishing a world-class center for disruptive luxury while teaching MBA students. At Pepperdine he is also one of the select faculty teaching the prestigious President & Key Executive MBA program. His expertise is also shared at NYU, and he has been invited as a guest lecturer at prestigious institutions such as London Business School and Singapore Management University.

Dr.Langer’s influence extends into all aspects of luxury spanning from hospitality to automotive, from fashion to fine jewelry, from fine spirts to wellness and longivity. He and his team advise some of the world’s most admired and iconic luxury, lifestyle, and consumer brands with mandates across the world. He has educated thousands of luxury leaders, marketing and sales people on the future of Luxury. His 4E of Luxury framework has become one of the most sought-after management blueprints in the industry, As a court expert in high-profile legal cases in the luxury space, he provides brand and category evaluations. He frequently provides due-diligence expertise to investment firms in multi-billion dollar M&A projects in the luxury and lifestyle space.

A best-selling author of luxury management books in both English and Chinese, weekly columnist for Jing Daily and Luxury Daily, and acclaimed podcast host, Dr.Langer’s insights are frequently featured in global publications like The Economist, Forbes, The New York Times, Financial Times, and Business of Fashion. His unique blend of academic research, global expertise, and practical industry experience makes him a sought-after keynote speaker and advisor in the luxury sector. Langer offers tailor-made luxury, pricing, and emotional selling masterclasses for companies and individuals across Europe, USA, Middle East/Aftica, and Asia.

His education includes Harvard Business School, and he holds an MBA and a Ph.D. in luxury management. He pioneered luxury science with his breakthrough research on decoding the luxury value drivers, building extreme value and creating sustainable competitive advantage for luxury, lifestyle, and consumer brands.