Why you should elevate your brand.

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Équité, a leading global branding and brand strategy FIrm that elevates brands to increase their revenue, prOFItability and brand valuation



solving Common challenges of many industries and companies

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When we address and solve your brand challenges, our experience shows that companies in a similar situation  achieve a significant return on investment: accelerate revenue and profit growth, higher return to shareholders and more engaged, retained and productive employees. Contact us today, so that we can identify growth acceleration opportunities for your brand with typical examples of ROI. 



Our focus: Elevate your brand.

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Imagine your consumers buy your brand at almost any price. Because they are intrigued by its story and emotion. because it creates a life experience for them, they desire your brand more, day by day. 


By enagaging Équité, you can expect a significantly more competitive brand strategy, a stronger identity, a more relevant and insight-driven brand storytelling, and identification of significant opportunities for premium pricing. 




our approach: systematic, competent, with proprietary world-class tools.


Nothing but the best for your brand: From in-depth diagnostics with rigorous brand audits and brand strategy sessions to solutions defining, strategizing, stretching and accelerating your brand, creating a winning go-to-market approach along the consumer and customer journey. We make sure that every brand touch point elevates the brand positioning. 


We work with you on strategic brand development, including the complete development of new brands from scratch, leveraging our experience in developing several mega brands that achieved triple million dollars in retail sales. We partner with you on growth acceleration for your brand in your local markets, including brand elevation at the point of sale and through winning service strategies. 




success track-record, trusted by the best



"Having worked with Daniel for many years and knowing his expertise in Luxury and Brand Equity, every brand will be in good hands with ÉQUITÉ.”

Pietro Beccari, CEO Christian Dior and Executive Board Member of LVMH

"I loved learning from Daniel. His background working with many of the world’s top luxury brands has created a wonderful foundation for creating ÉQUITÉ. He takes both a scientific and artistic approach to helping others understand the DNA of the brand(s) they represent, an insightful and well-rounded approach that is needed in today’s competitive marketing environment."

Jessica Blotter, CEO Kind Traveler

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"I truly enjoyed your presentation. I found it to achieve three great E’s - engaging, entertaining and educational! I would be willing to be your warm up act anytime." 

Bill Walshe, CEO Viceroy Luxury Hotels



Case studies and clients



Your brand strategy needs to be future-proof.

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predicting trends, understanding millennials and digital disruption.


By addressing disruption through consumer trends, millennial preferences, and technological shifts, we build winning strategies for a fast-changing environment. Collaborating with the global millennial trend experts from ITS in Italy, we give our clients access to the ITS Seismographer, which identifies millennial trends up to 5 years into the future.  We partner with some of the best experts in digital and augmented reality to be able to build immersive, emotional digital brand and e-commerce strategies. 



Why we do what we do with obsession.



Your brand is your biggest asset. This is why we founded Équité. To build, accelerate and elevate your brand as your strategic partner, leveraging our world-leading expertise, insights and brand-building tools.


Obsessed with accelerating your revenue, profit and brand valuation growth, we strive to be your long-term partner. We will listen to you, we will challenge you, and we have the ambition to make a real difference for you. 


Our commitment to you: to elevate your brand with the passion for getting every detail right and with the energy and aspiration to deliver results fast.



our expertise is often featured in leading publications around the world



our expertise featured in top-rated luxury management books







We'd love to elevate your brand.