Key Opinion Leader List For All Things Luxury: Daniel Langer of Équité named KOL to Watch
by Robyn Lindars | Dec 18, 2020 | Key Opinion Leader, Market Intelligence, Marketing
Originally posted in Netbase Quid
Knowing the movers and key opinion leaders in any industry is important. These influential individuals have the ability to affect the opinions, perspectives, and purchasing habits of consumers. And this certainly applies to all things luxury.
In this report we will delve into the luxury market and why KOLs are indispensable, including:
Key opinion leaders the data indicates you should watch
Luxury worldwide, and who is leading
The new trend of luxury – DIY and Artisan approaches
And these statistics about the state of luxury support are interesting to note:
Chinese consumers account for one-third of global spending on luxury goods
Gender fluidity is on the rise, in fact, 38% of Gen Z agree that gender no longer defines a person
Used luxury apparel and accessories consignment has been projected to reach $51 billion by 2023
5 KOLs to Watch
2020 has deprived many people of taking trips and enjoying things taken for granted. Which perhaps is why consumers are indulging themselves and the luxury market is booming, even in a pandemic.
Using market research, we have five influential folks and trendsetters to share with luxury category creatives and businesses.
Our KOL list reveals a sampling of people that any company should be paying attention to if they hope to follow their success.
Daniel Langer – CEO of the leading luxury, lifestyle and consumer brand strategy firm Équité. He is fluent in six languages and holds luxury masterclasses in Europe, USA and Asia. He has also authored books on the subject.
Jose Neves – A Portuguese billionaire and the founder of Farfetch, a global luxury fashion online platform. He built his life from the ground up and has many awards including making the list of Business of Fashion’s 500 People Shaping the Fashion Industry (2017, 2016 & 2015).
Bernard Arnault – CEO of LVMH, he was the richest man in the world in January 2020. And in the giving spirit of Louis Vuitton, Arnault’s family pledged €200 million to help repair the Notre-Dame cathedral after the fire.
Christine_Beauchamp – The new president of Amazon Fashion and one of two women promoted to Amazon’s senior leadership team. She has a long history of doing great work within the fashion industry, including her time as president and CEO of Victoria’s Secret from 2005 to 2008.
Alessandro_Michele – Italian fashion designer and creative director of Gucci. He’s also one of our favorites, as creator of the “new Gucci,” a reimagining of original designs by Frida Giannini. He also made Time Magazine’s list of 100 Most Influential People in 2017.
But just knowing who is trending, without context around what issues are trending where doesn’t do much for us – so let’s dig in!