Are companies and managers too comfortable? Getting out of one’s comfort zone is necessary in order to survive and lead the change. With a focus on true innovation, combined with precise brand strategies, companies cannot only master disruption but drive it in order to create sustainable competitive advantage.
VR’s game changing immersion for luxury brands is emotional, it's visceral and not only a “bridge to transaction” as banners and flat video are, but a way to generate demand and motivate your core enthusiasts.
How can you ensure that your brand has a relevant competitive advantage and becomes more premium over time? For the success of your brand we set up a unique collaboration of the world's best experts in branding, premium and luxury. Learn how they combine EQ and IQ to elevate your brand.
How do you ensure that your teams are not only reacting to competition but stay ahead and show intellectual leadership? How do you make sure that they have the mindset of elevating your brand? How do you inspire your team to grow beyond the comfort zone?
ÉQUITÉ announces two new service focus areas that are crucial for luxury and premium brands: Trend Management and Sustainability Management. Master the challenges with an ÉQUITÉ Trend Workshop or an ÉQUITÉ Sustainability Workshop.
Luxury is disrupted and companies need to become more agile if they want to survive in the new reality. We identified 5 trends that will be critical for companies to master if they want to survive the tectonic shifts that impact the luxury industry.
A Limited edition is a unique opportunity for revenue and profit growth and to increase the value of brands. Observing the America's Cup offers great examples to isolate four critical success factors to develop, create and manage limited editions.