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In this insightful interview, Dr. Daniel Langer reveals how luxury brands can achieve significant acceleration by captivating discerning clients with the 4E of Luxury.
As we near 2024, it’s time to look at the challenges that the luxury industry is facing. Next year will not be business as usual; it will be, for many brands, a year that determines boom or bust. The battle for survival is becoming real.
Luxury is changing faster than ever before. In fact, the critical success factors for luxury brands today are completely different than say 5 years ago.
Pepperdine and NYU Professor Daniel Langer on the most critical challenges for Luxury brands from Gucci to Porsche
Executive Professor Dr. Daniel Langer hosting the first Pepperdine Disruptive Luxury Symposium
Équité x Innocos hosted a metaverse workshop in Monaco. Here are some of the key implications.
When it comes to the metaverse, is luxury forgetting strategy? With the rapid commoditization of digitable tokens, it’s simply not enough to hope customers apply value to your offering.
The metaverse is the next iteration of our reality, where virtual and physical realities merge into one. In this interview, Daniel Langer of Équité elaborates on the new rules to play to win in the luxury metaverse.
Équité CEO Daniel Langer was invited to present a keynote on the future of luxury with a focus on luxury real estate at the exclusive conference of the top 100 agents at Compass in Austin, Texas.
Équité CEO urges luxury brands to think in a different way: to focus all activities on creating desire and strengthening brand equity and digital competitiveness, so that they can connect better with Gen Z.
Daniel Langer, founder of Équité and Jenelle Paris, founder of Lash Affair, talk about luxury, branding, brand strategy, the increasing importance of sustainability, and changing stories. And they express why they give a f*ck about conventions.
Many luxury brands are too cheap. Brands leave millions, in some case billions of dollars on the table, weaken their brand equity, and often even risk their survival with the wrong pricing strategy. According to Daniel Langer, luxury pricing is one of the most elusive managerial tasks. A wake up call for the luxury industry.
Daniel Langer, one of the Global Top Opinion Leaders to Watch in Luxury 2021, talks in this interview about the new rules of managing luxury brands in times of uncertainty and massive disruption
Many luxury brands are about to miss the requirements of the future. We asked Daniel Langer, CEO of Équité and the professor of Luxury Strategy at Pepperdine University in Malibu, California, who was just named “Key Opinion Leader to Watch in Luxury” by Netbase Quid, about why brands need to radically rethink their strategy now. The interview covers emerging trends in China, the new requirements for luxury brands in the digital age, how to become relevant for Gen Z, and what brands should do now to secure their future.
Daniel Langer, CEO of Équité., in an Interview with Chloé Taylor Brown in Flourish about the future of luxury
Even when a brand is a market leader, significant growth potential can be unlocked by a rigorous brand building process.
Luxury goods brands that have continued to bolster their value proposition and connect with their prime customers will come back stronger, maybe not in 2021 but 2022 and after.
2021 is going to be a critical year for the luxury industry. After the Covid pandemic has devastated many luxury brands in 2020, all hopes are on a recovery starting in 2021. We asked Daniel Langer, CEO of Équité and the Professor of Luxury Strategy at Pepperdine University in Malibu, California, who was just named “Key Opinion Leader to Watch in Luxury” by Netbase Quid, about key priorities for the luxury industry.
Knowing the movers and key opinion leaders in any industry is important. These influential individuals have the ability to affect the opinions, perspectives, and purchasing habits of consumers. And this certainly applies to all things luxury
Warm personal interactions with staff at Ermenegildo Zegna in New York, Mexico’s Viceroy Los Cabos and Geneva’s Hotel President Wilson reminded me of a simple truth – being recognised and remembered makes customers feel special
Équité CEO Daniel Langer is joining the BLLA #BoutiqueStrong Council as an advisory board member to support boutique hotels in their reopening efforts by providing insights, guidance, and training.
The webinar will demystify A.I. and show with specific examples of how even small to mid-sized brands can make most of it and gain significant competitive advantage.
Discover the latest insights into luxury trends on the Forbes Panel with Équité CEO Daniel Langer