Équité CEO Daniel Langer joins the #BoutiqueStrong Council as Advisory Board Member

Équité CEO Daniel Langer is joining the BLLA #BoutiqueStrong Council as an advisory board member. He joins an incredible group of hospitality experts to support boutique hotels in their reopening efforts by providing insights, guidance, and training.

In these times of unprecedented uncertainty, clarity on strategy, brand positioning, experience creation, and digital mastery is critical. I created a course for boutique hotel owners and operators to help them master the challenge and emerge stronger from the current crisis.

During the last five years the luxury hospitality market has been disrupted by some of the most significant changes it has ever seen — and in the shortest time frame. The entire industry is being challenged like never before and needs to rethink its business model. Some of the significant disruptors that the hospitality industry needs to address are:

•       How to connect boutique hospitality brands in a more relevant way with millennials (consumers between 20 and 40 years of age) and Gen Z (up to 20 years of age) and their shifting preferences?

•       How to master the digital journey for hospitality brands?

•       How to generate real-time consumer insights to optimize the marketing mix?

•       How to be successful and generate competitive advantage addressing the significant changes in consumer preferences and sentiment, technology shifts, social media, and influencer management?

•       How to use A.I. and manage and optimize the digital marketing space and generate a high return on investment in a social media world with rapidly evolving new platforms and behaviors?

•       How to master the sustainable management of luxury and turn it into an opportunity for competitive advantage rather than being a defensive play?

•       How to mix consistent value creation and dynamic pricing?

The Covid-19 crisis compounds the challenges for hospitality brands. Consumers will not only expect more stringent protocols and transparency, but their expectations towards experiences will increase significantly. And the Coronavirus crisis will drastically accelerate the consumer shift to digital, further increasing the pressure on companies to act fast and decisive.

As part of the BLLA program, boutique hotels will be able to access the course material and gain a competitive advantage. Contact us to receive more information about the BLLA program and inquire about how we can support your brand in these challenging times. Further information about the #boutiquestrong initiative here: