Daniel Langer for Accor: Luxury today and tomorrow - Paris and Los Angeles

Équité CEO Daniel Langer

It’s impossible to lead if you don’t take a deep-dive into the future of luxury and confront yourself with the biggest disruption forces across luxury categories. We organized immersive and thought-provoking masterclasses and workshops for the top management and advisory board of Accor’s luxury brands, including Raffles, Orient Express, Fairmont, and Sofitel, where the CEO of Équité Daniel Langer elaborated in Paris and Los Angeles on the dramatic changes in the expectations of young affluent luxury clients towards hospitality.

Daniel presented to the audience why luxury brands across all categories need to be cultural influencers and how this impacts future business model in luxury hospitality, including the skillsets and strategies needed to succeed. He also shared in-depth research on Gen Z, the the latest research findings on luxury value creation, new luxury lifestyles, how to break through in a dramatically noisier world with an ever-growing complexity in reaching audiences, sustainability and impact, experiences of the future, and the metaverse. Audience feedback reached from “mind-blowing,” “eye-opening” to “extremely relevant and important.”

Outside-in sessions like these allow luxury and lifestyle brands to take a step back and deeply immerse into the relevant topics that they will be confronted with in the future and that already shape today’s world. It’s an ideal preparation for short-, mid-, and long-term strategies, identify gaps, confirm future-readiness, and initiate action. Ultimately it is creating extreme value for the most discerning clients of luxury brands in the world.

Named one of the “Global Top Five Luxury Key Opinion Leaders to Watch,” Daniel Langer is the CEO of the luxury, lifestyle and consumer brand strategy firm Équité, and the executive professor of luxury strategy and pricing at Pepperdine University in Malibu, California. He consults many of the leading luxury brands in the world, is the author of several best-selling luxury management books, a global keynote speaker, and holds luxury masterclasses on the future of luxury, disruption, and the luxury metaverse in Europe, the USA, and Asia. Follow @drlanger