Équité X - An innovative approach to create your brand

We created an innovative corporate venture model to allow you to launch your luxury and lifestyle brand from scratch. Creating extreme value for you, your brand, and your customers.

Visionary thinking meets visionary execution

You have the vision. We make it happen. Period. We empower you with our extreme value creation model to develop your luxury brand and bring it to life. From idea to realization. Whether in luxury food and beverages, sports, fashion and apparel, beauty, jewelry, travel, electromobility, digital and tech solutions, or services. In a long-term partnership. Ready for worldwide implementation.

We bring your idea to market

Creating a luxury brand requires utmost precision, including market analysis, white space identification, luxury brand positioning and storytelling, customer journey definition, creation of a sophisticated online presence, digital marketing, and content creation based on the most advanced digital insight tools available today. We are your long-term partner in creating an end-to-end brand development process. You tell us your vision, and we develop all aspects of your brand for you. From brand concept, go-to-market strategy, sustainability business model, support of investor presentations to the steering of the digital implementation, including innovative A.I. solutions.

We create your brand from scratch

Whichever luxury sector you are targeting, we will help you to identify and develop your luxury brand concept, shorten your development time, reduce and control your development cost, set up your optimal company footprint, build your growth and sales strategy. We support you with resources and expertise in scaling up your brand. We share the entrepreneurial risks and upside as long-term corporate venture partners.

Take action now

Contact us today for an initial meeting about your brand vision and our approach to make it happen.

Disrupting luxury beauty is a challenge

Luxury beauty is one of the fastest-growing luxury segments worldwide with an enormous potential for new, digitally native brands that can connect with young Millennials and Gen Z. However, luxury beauty requires the utmost expertise in consumer insights, concept, product, claim, and formula development. Most third party producers don’t have the expertise in developing luxury beauty concepts and lack the R&D expertise to develop ultra-potency, high-end formulas for the most discerning customers.

Équité X supports you from idea to final product

We combine our award-winning beauty concept development expertise with some of the world’s most advanced beauty R&D capabilities, and deep expertise in packaging development, cost-management, sourcing, production (including small quantities and high-end execution), and supply chain. For aspiring luxury beauty brands, we offer a unique set up, including advanced R&D and production facilities, allowing us to develop your beauty brand in all aspects, including assortment definition, formula development, formula testing, claim substantiation, packaging development, production, and logistics. You share your vision with us, and we will develop a disruptive and highly relevant brand concept for you, including the delivery of specifically created finished luxury beauty formulas and products, ready to sell with an idea-to-market time between 6 and 18 months.

Take action now

Contact us today for an initial meeting about your brand vision and our approach to make it happen.