Gen Z and the Metaverse profoundly challenge brands
The rapidly increasing influence of Web3, the metaverse, DAOs, and fast-changing social media channels force luxury, lifestyle, and consumer brands to radically change their game - to one that fuses physical and virtual worlds and drives desirability in across all client experiences. This requires a completely different approach, a new “savior-faire,” where content needs to be much more “on message” and adapted to each audience.
Équité supports companies all over the world in developing strategies that create extreme value across all brand aspects. We do this through metaverse audits and masterclasses and through dedicated strategy projects where we ensure that digital projects and assets are treated with the same scrutiny as traditional products.
Why brands need to act now
Up to 95% of today’s metaverse/NFT projects don’t create significant value. The complex pricing mechanism of NFTs pose additional challenges. Many projects we observe lack a sound strategy.
This is often compounded by critical gaps in brand storytelling, customer experience, and digital mastery that many brands are facing. A different approach is needed,
Daniel Langer on Luxury NFTs and DAOs
Metaverse and luxury disruption master classes
A great way to start a collaboration is through a masterclass with your leadership team, customized to your needs. You will be confronted with the latest insights and with the future of luxury. Équité masterclasses are maximally thought-provoking and help identifying critical action areas.
Lead the change
Contact us to discuss how we can supercharge your brand, including metaverse audits and masterclasses.
Daniel Langer can also be booked for highly inspiring keynotes for conferences and events through our speaker’s bureau, Chartwell Speakers
“I think Daniel Langer had the highest influence on my work going forward” - KEYNOTE FEEDBACK FOR MOET-HENNESSY
Read our latest insights on Web3 and the luxury metaverse.
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