We are your Sustainability Accelerator

Sustainability is the most significant business opportunity in luxury. Young Millennials and Gen Z demand brands to be purpose-driven. Équité and Positive Luxury developed a radically new approach in building sustainable luxury, lifestyle, and consumer brands, the Sustainability Accelerator. Jointly we create extreme value for your brand through an authentic, sustainable business model, tailor-made to your strategy.

Équité x Positive Luxury: A vision of a sustainable now

Where others talk about a sustainable future, we create the sustainable now for your brand. Positive Luxury has built a leadership position as the partner of choice for luxury lifestyle brands validating their sustainability actions and supporting communication through the unique Butterfly Mark. Équité is a leader in extreme value creation for luxury, lifestyle, and consumer brands with our signature brand strategy process. We share the vision of the sustainable transformation of your brand, allowing you to become a leader in sustainable luxury as the driver for extreme value creation, consumer trust and engagement, growth, and profitability.

Transform your brand into a sustainability powerhouse

Our goal: making your brand a powerhouse in sustainability and extreme value creation. We identify opportunities and gaps in your brand strategy, including but not limited to sustainability. This leads to a new brand strategy based on a sustainable business model, enhanced brand positioning and storytelling and an improved go-to-market approach. We do this by combining the systematic sustainability evaluation and optimization approach of Positive Luxury with Équité’s signature luxury brand strategy audit and development process. Sustainability should never be just an afterthought but lead to competitive advantage and a net positive effect along all critical consumer touchpoints.

Competitive advantage through consumer insights and advanced digital tools

Linking the powerful sustainability data insight tools of Positive Luxury with our A.I. powered real-time consumer sentiment analytics tools and advanced data-driven digital marketing approach will provide your brand with a substantial competitive advantage. We will support you in mastering the disruption and massive change in the luxury market, keeping up with ever-evolving consumer preferences in all your key markets, including China, Europe, and North America.

Join the Positive Luxury movement

Sustainability is an important contribution to your consumers’ lives. When your brand is transformed with a sustainable model, you will make a positive impact on the world. The Positive Luxury Awards is the annual event celebrating sustainability commitments made by people and brands throughout the luxury industry. The awards are based on the five core pillars - Governance, Environmental & Social framework, Community Investment and Innovation – awarded to those going beyond compliance in their category. Expert judging panel to award 10 different brands or individuals that are working towards affecting positive change in business and on the planet.

Take action now

Contact us today for an initial meeting about your brand’s sustainability vision and how Équité and Positive Luxury can help you to accelerate its implementation.