How small luxury brands can be competitive in crisis
Daniel Langer. CEO of Équité in a webinar how small brands can be competitive in crisis
Many brands that have been passive in previous crises lost relevancy in a dramatic way. Now is the time to act fast. Every crisis is an opportunity for agile brands to create stronger consumer connections and more extreme value, which is especially important for smaller brands. Now is the time to reevaluate, fix gaps, advance in digital mastery, and inspire customers through relevant content, ideas, and actions. The webinar will focus on leadership principles and strategies that smaller brands can apply in the current crisis to gain competitive advantage.
Daniel Langer will discuss in detail how small luxury brands can turn crisis into an opportunity and recommend what companies should do now.
Contact contact@equitebrands.com or sign up here
Daniel André Langer
Chief Executive Officer Équité & Professor of Luxury Strategy.
Équité founder and CEO Daniel Langer is one of the world’s most renowned experts on brand building and extreme value creation in a digitally disrupted world and with Millennials and Gen Z. He is also the Professor of Luxury Strategy at Pepperdine University in Malibu, California. With his team he consults some of the world’s most admired and iconic luxury, lifestyle and consumer brands and is an advisor to top-managers in the luxury industry. Daniel is also the author of several top-rated luxury management books in English and Chinese and is frequently featured in leading global media publications like Forbes, Economist, Bloomberg, Skift, Robb Report, Manager Magazin and Jing Daily. He is a regular global keynote speaker for global conferences and company events and offers tailor-made luxury masterclasses for individual companies in Europe, the USA, and Asia. His education includes Harvard Business School and he holds an MBA and a Ph.D. in luxury management. He pioneered luxury science with his breakthrough research on decoding the luxury value drivers, building extreme value and sustainable competitive advantage for luxury, lifestyle and consumer brands.