Luxury 2025 with Dr. Daniel Langer

Daniel Langer is a prominent figure in the luxury industry, recognized as one of the “Global Top Five Luxury Key Opinion Leaders to Watch.” As the CEO of Équité, a leading global luxury strategy and brand activation firm, he advises some of the world’s most iconic luxury brands. Dr. Langer serves as an executive professor of luxury strategy and pricing at Pepperdine University in Malibu and as a professor of luxury at New York University. With an MBA and Ph.D. in luxury management, he has authored best-selling books on luxury management in both English and Chinese. A respected global keynote speaker, Dr. Langer is frequently featured as a luxury expert on platforms such as Bloomberg TV, Forbes, and The Economist. He also hosts “The Future of Luxury with Dr. Daniel Langer” podcast, exploring the profound shifts redefining the luxury industry.

“As we are heading into 2025, the demand for our brand advisory and luxury strategy services is unprecedented as we offer He insights on how brands can navigate the evolving landscape, create extreme value, and reconnect with discerning consumers in an era where traditional luxury codes no longer suffice.” This video was captured during one of Dr. Langer’s recent flights to Shanghai, where he was headed to deliver one of his signature luxury masterclasses for an iconic luxury brand. China serves as a prime example of the massive and rapid transformation in the luxury sector, from evolving client expectations to revolutionary changes in how luxury is marketed and sold.

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