Daniel Langer Luxury Reflections on Travel Retail

Daniel Langer Luxury Travel Retail

Daniel Langer is a prominent figure in the luxury industry, recognized as one of the “Global Top Five Luxury Key Opinion Leaders to Watch.” As the CEO of Équité, a leading global luxury strategy and brand activation firm, he advises some of the world’s most iconic luxury brands. Dr. Langer serves as an executive professor of luxury strategy and pricing at Pepperdine University in Malibu and as a professor of luxury at New York University. With an MBA and Ph.D. in luxury management, he has authored best-selling books on luxury management in both English and Chinese. A respected global keynote speaker, Dr. Langer is frequently featured as a luxury expert on platforms such as Bloomberg TV, Forbes, and The Economist. He also hosts “The Future of Luxury with Dr. Daniel Langer” podcast, exploring the profound shifts redefining the luxury industry.

“Just touched down in Tokyo after an insightful trip to Singapore, where I conducted mystery shopping and led travel retail masterclasses. The journey reinforced a crucial lesson for luxury brands:

In the fast-paced world of travel retail, creating emotional connections and the right ambience is paramount. Despite time constraints and traveler stress, there’s immense potential to transform airport moments into unforgettable luxury experiences.

Watch as I share my reflections on the flight, exploring how brands can rise to this unique challenge and turn transit zones into havens of luxury.”