Digitally connecting a premium millennial brand with its target group

Digitally connecting a premium Millennial brand with its target group using a disruptive, authentic, highly relevant narrative.

Example of work led by Dr. Daniel Langer at his previous company. Objective was to connect a premium styling brand with in a relevant narrative and in an innovative fashion with it's Millennial audience as part of a digital influencer campaign. Co-produced with i-D / VICE Media.

The campaign is raw and authentic and resonated strongly with the millennial target group. The result exceeded other campaigns in all relevant metrics and was judged as one of the most successful campaigns by VICE. It led to significant market share gains and acceleration of the growth of the brand.