What the Death of Virgil Abloh Means for LVMH & the Luxury Industry
Article by Daniel Langer, CEO of Équité and the Executive Professor of Luxury Strategy at Pepperdine University, originally published in Jing Daily
Key Takeaways:
In many interviews, Abloh stated that he is designing for his former 17-year-old self. By doing so, he created some of the most relevant pieces for Generation Z.
Bernard Arnault and Michael Burke understood that to extend the leadership of Louis Vuitton and connect it with Gen Zers, it had to hire a personality like Abloh, who could translate the brand’s historic codes into today’s styles.
While most designers would be more than happy to work for Louis Vuitton, Abloh’s ambitions were much larger, and he saw opportunities that others did not.