Interview with Équité CEO Daniel Langer by the leading Indian Art of Jewellery magazine in its August 2018 edition where he explains why defensive thinking needs to be eliminated from the mindset of luxury brands.
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Are companies and managers too comfortable? Getting out of one’s comfort zone is necessary in order to survive and lead the change. With a focus on true innovation, combined with precise brand strategies, companies cannot only master disruption but drive it in order to create sustainable competitive advantage.
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The understanding of what makes luxury exceptionally valuable can help brands with a more accessible price positioning to increase their relevance, become more desired and more unique.
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Daniel Langer, founder and CEO of Équité, provides his tought-provoking views on luxury in Tush, the leading European Luxury, Fashion and Lifestyle magazine. Why Euro 2,000 sneakers may be too cheap. Why ethical shopping could be a dilemma. And why Generation Z is perfectly prepared for luxury.
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Interview with Dr. Daniel Langer, CEO of ÉQUITÉ. WWD asked Langer to elaborate why luxury is the place to be, especially with Millennials.
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