Pricing Interview with Équité CEO Daniel Langer: Why many luxury brands are too cheap and what brands can learn from Hermès, Bugatti, and Beeple's 69 million dollar art sale

Many luxury brands are too cheap. Brands leave millions, in some case billions of dollars on the table, weaken their brand equity, and often even risk their survival with the wrong pricing strategy. According to Daniel Langer, luxury pricing is one of the most elusive managerial tasks. A wake up call for the luxury industry.

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Daniel Langer