As we near 2024, it’s time to look at the challenges that the luxury industry is facing. Next year will not be business as usual; it will be, for many brands, a year that determines boom or bust. The battle for survival is becoming real.
Read MoreThough cultural capital creation is the new savoir faire in luxury, what many brands underestimate is that building and wielding cultural influence requires a different skill set than that required to produce and sell goods.
Read MoreAmid collaboration fatigue, distinguishing your brand’s project from the fray is more important than ever. Without a story, there is often no value
Read MoreIn the face of fast-changing tech, brands need to create meaningful and relevant connections with consumers. Here’s how they can do it
Read MoreLuxury is changing faster than ever before. In fact, the critical success factors for luxury brands today are completely different than say 5 years ago.
Read MorePepperdine and NYU Professor Daniel Langer on the most critical challenges for Luxury brands from Gucci to Porsche
Read MoreExecutive Professor Dr. Daniel Langer hosting the first Pepperdine Disruptive Luxury Symposium
Read MoreHotel experiences, even in the high-end space, often resemble each other. Hospitality audits reveal how luxury is driven by soft skills and human value.
Read MoreHow can luxury brands like Audi create a more genuine connection with consumers in 2023?
Read MoreThe new codes of luxury with Daniel Langer at IMPACT
Read MoreHigh prices and low-level perks added up to muted enthusiasm for Porsche’s NFT release. Learn why and what to avoid
Read MoreGuochao means “national wave” - a fast emerging trend that is challenging many Western luxury brands
Read MoreDaniel Langer elaborates in Forbes why the top luxury brands are expanding their lead versus smaller brands
Read MoreAmid geopolitical tensions and uncertainties, Daniel Langer argues that labels should consider expanding to regions like the Middle East and Africa to achieve a more balanced global revenue structure.
Read MoreLater this decade, Gen Z will replace millennials as the main customers of the luxury industry. However, many brands are still struggling to reach this group.
Read MoreMeta’s problem isn’t the metaverse – can billionaire Zuckerberg steer the newly named Meta to economic safety?
Read MoreÉquité x Innocos hosted a metaverse workshop in Monaco. Here are some of the key implications.
Read MoreThere’s a paradigm shift occurring but maintaining the fundamentals remain key to ensuring real luxury
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