Équité CEO Daniel Langer about D&G’s Fashion Show in Milan, following the recent debacle in Shanghai. Fashion is one of the fastest paced businesses. Companies like D&G cannot waste three months to make a heartfelt comeback in China. Now is the time to act.
Read MoreLufthansa is one of the leading premium airlines in the world. A recent case about the airline suing a consumer for using a loophole in their pricing model raises questions about brand equity. Équité CEO Daniel Langer in an op-ed for Manager Magazin
Read MoreÉquité CEO Daniel Langer writes in Manager Magazin about the risky bet Elon Musk is placing with Tesla in regards to brand equity while he slashes prices and closes stores.
Read MoreExcerpt of the WWD Interview with Équité CEO Daniel Langer in Fashionista - what fashion and beauty brands do wrong when trying to connect with Millennials.
Read MoreHow to connect luxury brands with Millennials: it’s all about authenticity says Daniel Langer, CEO of Équité in Jing Daily
Read MoreHow luxury and sustainability can go together. Read Équité CEO Daniel Langer’s article in Jing Daily
Read MoreOn 29 March, 2019 Sotheby’s and Jing Daily will host an exclusive conference in Hong Kong. “The Future of Luxury: Ecommerce in Asia" will bring together global thought leaders in the luxury industry and create a meaningful conversation about ecommerce in Asia.
Read MoreSpeaking to an exclusive, invite-only group of industry players in New York was guest of honor Daniel Langer, CEO of the Phoenix-based luxury, lifestyle and consumer brand strategy firm Équité.
Read MoreDaniel Langer shows how the combination state-of-the-art brand strategy expertise, sophisticated luxury brand development tools and techniques with big data analysis is a game changer in luxury and will make the difference between leaders and followers.
Read MoreÉquité CEO Daniel Langer writes in Manager Magazin how Victoria’s Secret can still be saved
Read MoreJing Daily CEO breakfast in New York, February 4, 2019 - LUXURY BEYOND MILLENNIALS
Read MoreDaniel Langer said the biggest misconception is that brands need to create cheaper, stripped-down entry-level products to entice younger consumers.
Read MoreInterview with Équité CEO Daniel Langer by the leading Indian Art of Jewellery magazine in its August 2018 edition where he explains why defensive thinking needs to be eliminated from the mindset of luxury brands.
Read MoreAre companies and managers too comfortable? Getting out of one’s comfort zone is necessary in order to survive and lead the change. With a focus on true innovation, combined with precise brand strategies, companies cannot only master disruption but drive it in order to create sustainable competitive advantage.
Read MoreThe understanding of what makes luxury exceptionally valuable can help brands with a more accessible price positioning to increase their relevance, become more desired and more unique.
Read MoreWhen targeting millennials, it's key to be extremely authentic and respect visual language, attitudes and zeitgeist.
Read MoreIs the World's most expensive omelet too cheap? The case shows the powerful opportunities of applying luxury pricing tools. In fact, many luxury brands are too cheap.
Read MoreSustainable Luxury is one of the top topics on the agenda of almost all premium and luxury brands. Companies need to innovate and reinvent beyond the comfort zone.
Read MoreDaniel Langer, founder and CEO of Équité, provides his tought-provoking views on luxury in Tush, the leading European Luxury, Fashion and Lifestyle magazine. Why Euro 2,000 sneakers may be too cheap. Why ethical shopping could be a dilemma. And why Generation Z is perfectly prepared for luxury.
Read MoreWhy do businesses want Influencers to represent their brand? What additional value do they bring to the table? Why are they effective brand abassadors?
Read More
