How China Will Use AI to Master the Luxury Market
Original Article in Jing Daily - by Daniel Langer CEO of Équité
Key Takeaways:
Shein’s AI engine can quickly pick up a change in demand or interest in some new trend, and its supply chain can react in real-time, giving consumers more value and the brand much cheaper operating costs.
China is building on what many are already calling the most advanced digital infrastructure, thanks to mega-platforms like WeChat that combine a multitude of single applications under one roof.
If there is one certainty today, it is that the digital sphere will become more critical in our lives, with shares of e-commerce increasing disproportionally and AI becoming an even greater enabler and differentiator.