What We Learned About Luxury In 2021, From A(bloh) To (Gen) Z
Original article in Jing Daily by Daniel Langer, CEO of Équité
Key Takeaways:
In Abloh, the luxury industry lost a unique mover and shaker, and I am sure that his legacy will shape LVMH and Mercedes for years to come.
Since the pandemic started, research at Équité indicates that the importance of sustainability for consumer decisions has never been more pronounced.
Next year, consumers will increasingly expect brand interactions to deliver branded and immersive luxury experiences.