What Luxury Brands Will Need To Know in 2022
Article originally published in Jing Daily, by Daniel Langer, CEO, Équité
Key Takeaways:
With data becoming an enabler for luxury brands, countries are making access stricter. In China, data has become a key means of production. In fact, it is a national security concern if data gets accessed by outside interests.
At some point, showing excessive wealth may not be cool anymore in China — a country that was the luxury industry’s savior during the pandemic.
Health and social responsibility are becoming deciding factors for luxury consumers, especially in China and Japan.