Gucci’s 2020 financial performance was disappointing, with some critics suggesting that the brand needs a dramatic reset. But that’s far from the case.
Read MoreIn times of uncertainty, consumers focus more on value, but the mistake brands make during these periods is confusing value-seeking with wanting better prices. Photo: Gucci
Read MoreDespite cultivating growth in the Mainland China region, Burberry’s sales in the EMEIA region were down 75 percent. The main culprit? Large discounts.
Read MoreWith the right strategies brands can create value, and ultimately survive and prosper, in tough times.
Read MoreHistory tells us brands need to act fast in crisis. Every crisis is an opportunity for agile brands to create stronger consumer connections and more extreme value. Now is the time to reevaluate, fix gaps, and inspire customers through relevant content, ideas, and actions.
Read MoreWe are living in unprecedented times. Even before the COVID-19 crisis, our world was full of massive disruption. The current crisis makes the need for change even more obvious.
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