Daniel Langer for Jing Daily - Patek’s Nautilus discontinuation
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K-Pop stars have become the hottest trend in luxury fashion, with the double purpose of winning over Asian customers and Gen Zers. Photo: Instagram
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Équité CEO Daniel Langer in Jing Daily: BrandZ/Kantar just published a list of this year’s most valuable luxury brands, and the leaders share many secrets to selling luxury today.
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Équité CEO Daniel Langer in Jing Daily about Chanel: A bottle of water averages around $2.50. Yet, here’s why Chanel’s No.5 L’Eau was $75 — and why that was too little.
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Luxury industry expert Daniel Langer explores the behemoth that is Moët Hennessy Louis Vuitton, and what every luxury business can learn from its success.
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As Apple Watch sales continue to climb and Swiss watch exports slide, how much does customer experience contribute to the respective appeal of these two very different products?
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As numerous companies race to be the first to bring flying vehicles to the mass market, they have to start with high-end buyers first.
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Brands from Rolls-Royce to Hermès and Louis Vuitton to BMW and Audemars Piguet are all finding inventive ways to cross over into the art world. Art Basel Hong Kong is critical to the luxury market, and the world of collecting valuable items is shifting increasingly to Asia – and online.
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In this webinar we will discuss the aspects of change, including how to accelerate the growth of luxury brands after the pandemic, preparing for Gen Z and millennials, digital experience creation, circular business models, and indicate four strategies that luxury and lifestyle brands should apply now to be ready for the future.
Monday, May 24, 2021, 7am Pacific / 10am Eastern / 4pm Paris / 6pm Dubai
Monday, May 24, 2021, 5pm Pacific / 8pm Eastern / Tuesday May 25 - 8am Shanghai / 9am Tokyo
Tuesday, May 25, 2021, 7am Pacific / 10am Eastern / 4pm Paris / 6pm Dubai
Tuesday, May 25, 2021, 5pm Pacific / 8pm Eastern / Wednesday May 26 - 8am Shanghai / 9am Tokyo
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Équité CEO urges luxury brands to think in a different way: to focus all activities on creating desire and strengthening brand equity and digital competitiveness, so that they can connect better with Gen Z.
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BTS’ V and Blackpink’s Jennie were both once nicknamed ‘Human Gucci’ – but are now known as ‘Human Chanel’ after sudden wardrobe changes that could sow fortunes. Gucci recently sent Kai a coffee truck addressed to its new ‘Human Gucci’ – acknowledging the idol as a living version of what the brand hopes to represent.
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When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value.
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Peloton has become practically synonymous with connected fitness, but its response to treadmill safety issues has forced customers to break up with the brand
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As COVID-19 ebbs and flows around the globe, luxury brands need to create brick-and-mortar retail experiences that touch the heart of consumers.
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BTS just became Louis Vuitton ambassadors, Exo’s Kai models for Gucci and Blackpink’s members each represent Chanel, Saint Laurent, Celine and Dior. Dior created the Air Dior line with Nike, while the Hermès Apple Watch and branded Apple AirTags opened up a whole new audience to the luxury maison
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The importance of sustainability in luxury has dramatically changed in just a few years. And the brands that innovate it will win the future.
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Rarely do two highly influential luxury brands unite to create something truly outstanding, but Rolls-Royce and Hermès have done just that.
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Chartwell Speakers is representing Daniel Langer for keynotes and events
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Daniel Langer, founder of Équité and Jenelle Paris, founder of Lash Affair, talk about luxury, branding, brand strategy, the increasing importance of sustainability, and changing stories. And they express why they give a f*ck about conventions.
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Una llamada de atención para el lujo: El mercado de la reventa se ha convertido en la mejor baza para las firmas de un sector que ha sufrido su mayor colapso económico en 25 años. La estrategia: abrazar el pasado de sus productos para redefinir su futuro. Un nuevo consumidor, más joven y socialmente responsable, las guía en sus horas más bajas. En nuestro Especial Moda
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