Équité CEO urges luxury brands to think in a different way: to focus all activities on creating desire and strengthening brand equity and digital competitiveness, so that they can connect better with Gen Z.
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Chartwell Speakers is representing Daniel Langer for keynotes and events
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Daniel Langer, founder of Équité and Jenelle Paris, founder of Lash Affair, talk about luxury, branding, brand strategy, the increasing importance of sustainability, and changing stories. And they express why they give a f*ck about conventions.
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Many luxury brands are too cheap. Brands leave millions, in some case billions of dollars on the table, weaken their brand equity, and often even risk their survival with the wrong pricing strategy. According to Daniel Langer, luxury pricing is one of the most elusive managerial tasks. A wake up call for the luxury industry.
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Daniel Langer, one of the Global Top Opinion Leaders to Watch in Luxury 2021, talks in this interview about the new rules of managing luxury brands in times of uncertainty and massive disruption
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Many luxury brands are about to miss the requirements of the future. We asked Daniel Langer, CEO of Équité and the professor of Luxury Strategy at Pepperdine University in Malibu, California, who was just named “Key Opinion Leader to Watch in Luxury” by Netbase Quid, about why brands need to radically rethink their strategy now. The interview covers emerging trends in China, the new requirements for luxury brands in the digital age, how to become relevant for Gen Z, and what brands should do now to secure their future.
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Daniel Langer, CEO of Équité., in an Interview with Chloé Taylor Brown in Flourish about the future of luxury
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Even when a brand is a market leader, significant growth potential can be unlocked by a rigorous brand building process.
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Luxury goods brands that have continued to bolster their value proposition and connect with their prime customers will come back stronger, maybe not in 2021 but 2022 and after.
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2021 is going to be a critical year for the luxury industry. After the Covid pandemic has devastated many luxury brands in 2020, all hopes are on a recovery starting in 2021. We asked Daniel Langer, CEO of Équité and the Professor of Luxury Strategy at Pepperdine University in Malibu, California, who was just named “Key Opinion Leader to Watch in Luxury” by Netbase Quid, about key priorities for the luxury industry.
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Knowing the movers and key opinion leaders in any industry is important. These influential individuals have the ability to affect the opinions, perspectives, and purchasing habits of consumers. And this certainly applies to all things luxury
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Warm personal interactions with staff at Ermenegildo Zegna in New York, Mexico’s Viceroy Los Cabos and Geneva’s Hotel President Wilson reminded me of a simple truth – being recognised and remembered makes customers feel special
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Équité CEO Daniel Langer is joining the BLLA #BoutiqueStrong Council as an advisory board member to support boutique hotels in their reopening efforts by providing insights, guidance, and training.
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The webinar will demystify A.I. and show with specific examples of how even small to mid-sized brands can make most of it and gain significant competitive advantage.
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Discover the latest insights into luxury trends on the Forbes Panel with Équité CEO Daniel Langer
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Webinar by Équité CEO Daniel Langer and Innocos. Every crisis is an opportunity for agile brands to create stronger consumer connections and more extreme value, which is especially important for smaller brands. Now is the time to reevaluate, fix gaps, advance in digital mastery, and inspire customers through relevant content, ideas, and actions.
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How luxury and sustainability can go together. Read Équité CEO Daniel Langer’s article in Jing Daily
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On 29 March, 2019 Sotheby’s and Jing Daily will host an exclusive conference in Hong Kong. “The Future of Luxury: Ecommerce in Asia" will bring together global thought leaders in the luxury industry and create a meaningful conversation about ecommerce in Asia.
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Daniel Langer shows how the combination state-of-the-art brand strategy expertise, sophisticated luxury brand development tools and techniques with big data analysis is a game changer in luxury and will make the difference between leaders and followers.
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