Why luxury brands need to rethink their strategy radically: Interview with Daniel Langer of Équité on making brands future ready
Many luxury brands are about to miss the requirements of the future. We asked Daniel Langer, CEO of Équité and the professor of Luxury Strategy at Pepperdine University in Malibu, California, who was just named “Key Opinion Leader to Watch in Luxury” by Netbase Quid, about why brands need to radically rethink their strategy now. The interview covers emerging trends in China, the new requirements for luxury brands in the digital age, how to become relevant for Gen Z, and what brands should do now to secure their future.
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Interview with Daniel Langer of Équité in Flourish: Luxury - Is There A Future?
Daniel Langer, CEO of Équité., in an Interview with Chloé Taylor Brown in Flourish about the future of luxury
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How Équité transformed Fine Weddings and Parties, one of the leading luxury event companies in the world
Even when a brand is a market leader, significant growth potential can be unlocked by a rigorous brand building process.
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Daniel Langer featured in Forbes with insights on digital luxury experience creation in 2021
Luxury goods brands that have continued to bolster their value proposition and connect with their prime customers will come back stronger, maybe not in 2021 but 2022 and after.
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Why 2021 may be the most important year for luxury brands: Interview with Daniel Langer of Équité on the future of luxury
2021 is going to be a critical year for the luxury industry. After the Covid pandemic has devastated many luxury brands in 2020, all hopes are on a recovery starting in 2021. We asked Daniel Langer, CEO of Équité and the Professor of Luxury Strategy at Pepperdine University in Malibu, California, who was just named “Key Opinion Leader to Watch in Luxury” by Netbase Quid, about key priorities for the luxury industry.
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Key Opinion Leader List For All Things Luxury: Daniel Langer of Équité named KOL to Watch
Knowing the movers and key opinion leaders in any industry is important. These influential individuals have the ability to affect the opinions, perspectives, and purchasing habits of consumers. And this certainly applies to all things luxury
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When your name becomes the ultimate luxury – why brands should learn to be less transactional and make a more personal connection with customers
Warm personal interactions with staff at Ermenegildo Zegna in New York, Mexico’s Viceroy Los Cabos and Geneva’s Hotel President Wilson reminded me of a simple truth – being recognised and remembered makes customers feel special
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Équité CEO Daniel Langer joins the #BoutiqueStrong Council as Advisory Board Member
Équité CEO Daniel Langer is joining the BLLA #BoutiqueStrong Council as an advisory board member to support boutique hotels in their reopening efforts by providing insights, guidance, and training.
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Webinar Digital Transformation and Artificial Intelligence
The webinar will demystify A.I. and show with specific examples of how even small to mid-sized brands can make most of it and gain significant competitive advantage.
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Équité CEO Daniel Langer joins Forbes Luxury Panel
Discover the latest insights into luxury trends on the Forbes Panel with Équité CEO Daniel Langer
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How small luxury brands can be competitive in crisis
Webinar by Équité CEO Daniel Langer and Innocos. Every crisis is an opportunity for agile brands to create stronger consumer connections and more extreme value, which is especially important for smaller brands. Now is the time to reevaluate, fix gaps, advance in digital mastery, and inspire customers through relevant content, ideas, and actions.
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Luxury and Sustainability: How Pininfarina Is Cracking the Code
How luxury and sustainability can go together. Read Équité CEO Daniel Langer’s article in Jing Daily
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Daniel Langer presents at The Future of Luxury Conference in Hong Kong
On 29 March, 2019 Sotheby’s and Jing Daily will host an exclusive conference in Hong Kong. “The Future of Luxury: Ecommerce in Asia" will bring together global thought leaders in the luxury industry and create a meaningful conversation about ecommerce in Asia.
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JING DAILY CEO Breakfast with Daniel Langer
Daniel Langer shows how the combination state-of-the-art brand strategy expertise, sophisticated luxury brand development tools and techniques with big data analysis is a game changer in luxury and will make the difference between leaders and followers.
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New York: Jing Daily CEO breakfast - LUXURY BEYOND MILLENNIALS
Jing Daily CEO breakfast in New York, February 4, 2019 - LUXURY BEYOND MILLENNIALS
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Beauty: Why Brands are Missing the Mark With Millennials and Gen Z
Daniel Langer said the biggest misconception is that brands need to create cheaper, stripped-down entry-level products to entice younger consumers.
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The Premiumization Opportunity in the Jewelry Market: Interview with Daniel Langer, CEO Équité
Interview with Équité CEO Daniel Langer by the leading Indian Art of Jewellery magazine in its August 2018 edition where he explains why defensive thinking needs to be eliminated from the mindset of luxury brands.
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The Economist: Innovation beyond the comfort zone - White Paper By Équité | Dr. Daniel Langer
Are companies and managers too comfortable? Getting out of one’s comfort zone is necessary in order to survive and lead the change. With a focus on true innovation, combined with precise brand strategies, companies cannot only master disruption but drive it in order to create sustainable competitive advantage.
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The Economist: The Future Of Luxury - White Paper by Équité | Dr. Daniel Langer
The understanding of what makes luxury exceptionally valuable can help brands with a more accessible price positioning to increase their relevance, become more desired and more unique.
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